Mrs. & Mr. Shameem via ZEE5
Launch key art + pitch deck for a Zindagi Original that went on to an 8.8/10 IMDb rating.
The brief
“Mrs. & Mr. Shameem” is a 20-episode Zindagi Original — a comedy-drama built around Shameem, a selflessly gentle man, and Umaina, a carefree, “gamine” woman he marries against social convention after she’s betrayed by another man. The key art needed to sell a story that subverts typical gender-role romance tropes, and hold an 8.8/10 IMDb rating and OST as visible proof points.
The constraint
A poster style that could carry both the show’s warmth and its social commentary without tipping into either straight comedy or straight melodrama, plus a full ensemble of supporting characters (four generations across two families) that needed to register at a glance.
What I did
Built a mixed-media key art — a hand-inked line-art illustration of Lahore’s Badshahi Mosque behind photographic character cutouts, tying the show’s real setting to its stylised tone. Extended the same illustrated-mosque motif into pitch-deck synopsis and “social context” pages, pairing production stills with the line art to carry the show’s central theme — that the marriage isn’t built on physical attraction or grand illusions.
The result
Launch key art and pitch-deck creative for a Zindagi Original that went on to an 8.8/10 IMDb rating, with a visual identity distinct enough to carry the show’s social-commentary angle rather than reading as generic romance-drama art.
