I've spent most of my career making things you've scrolled past without knowing my name.

That’s the job, mostly. Key art for a John Wick release, a Thar campaign, match-day creative for Rajasthan Royals — the work is meant to make you look at the film, the car, the team. Not at the designer.

I started in small studios in Thane and Navi Mumbai, doing whatever came in — emailers, banners, corporate decks. Then Schbang, then Interactive Avenues, where I ran digital campaigns for Mahindra, Tata Motors and Hershey’s. Then ZEE, where I led a team of four across 25+ film campaigns and learned the thing that still defines how I work: a release date doesn’t move. The work ships, at quality, or it doesn’t ship at all.

I went independent in 2020. Several of those clients are still with me — NDTV Profit, ZEE, Mahindra, IIM Ahmedabad. That’s the part of my CV I’m proudest of. Anyone can win a client. Keeping them for six years is a different skill.

What I’m actually like to work with

I ask more questions than most designers before I open Photoshop. I’d rather spend an extra day on the brief than three days making the wrong thing beautifully.

I’ll tell you when I think an idea is weak. Politely, once, with a reason — and then I’ll do it your way if you still want it. You’re paying for a point of view; you shouldn’t have to argue for it.

I hand over source files. Always. You paid for the work, you should own it.

I don’t take on more than I can deliver. Right now that means one retainer client and a couple of projects at a time. If I’m full, I’ll say so and point you to someone good.

Outside the work

I live in Thane, on the edge of Mumbai. Outside client work I’m usually experimenting with AI, building educational design content, watching films, or digging into whatever new creative tool just landed. The rest — the actually personal stuff — stays off this page. Ask me about branding, UX or process instead; that’s the conversation I’ll always show up for.