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Notes

Things worth
writing down.

Not a blog with a schedule. Notes on campaign work, key art, and briefing designers — written when there's something actually worth saying.

Amul Has Used the Same Girl Since 1966 – And That’s the Smartest Brand Decision in Indian Advertising

Image: Amul / GCMMF — the Amul Girl mascot, illustrated by Eustace Fernandes for the 1966 campaign. In 1966, advertising professional Sylvester daCunha was handed a brief to create a mascot for…