Case study
Mahindra Thar
Two years of monthly social, festival and event creative for one brand — plus the Daybreak landing page.
The brief
Keep one of India’s most recognisable vehicles present in the feed all year — not just at launch moments. Festivals, anniversaries, rally results, seasonal posts.
The constraint
An established brand with fixed visual rules, a calendar that never stops, and turnarounds measured in days rather than weeks.
What I did
Built a master-file system so each new post started from a locked template rather than a blank canvas. Consistency stopped depending on memory.
The result
Add a number here — reach, engagement, campaign performance. Anything measurable.