Zee Entertainment Enterprises, &flix channel
27+ film premiere campaigns designed for &flix over three years as in-house Senior Graphic Designer.
The brief
Three years, in-house, on &flix — Zee Entertainment’s English movie channel. Every few weeks brought a new Hollywood title needing a full premiere-announcement campaign: Marvel and DC releases, Sony and Universal tentpoles, family franchises, all needing to launch on Indian television as “FlixFirst” premieres, often ahead of other markets in the region.
The constraint
A fixed premiere date tied to the channel’s programming calendar, brand-partner logos (Oppo, the NBA, BYJU’S, Volkswagen, Trends, Saregama Carvaan and others) that had to sit into the layout without looking bolted on, and a single consistent &flix brand system — logo lockup, “FlixFirst” premiere mark, typography — that had to hold up whether the film was a horror thriller, an animated comedy, or a superhero tentpole.
What I did
Designed premiere-campaign creative for 27+ theatrical titles over the three-year run — Spider-Man: Into the Spider-Verse, Venom, Men in Black: International, John Wick: Chapter 3, Jumanji: The Next Level, Angry Birds 2, Brightburn, Escape Room, Hellboy, and more — each with its own countdown posts, key visual, and sponsor-integrated layout, while keeping the &flix identity consistent across every single one.
The result
27+ premiere campaigns designed end-to-end over three years as the channel’s in-house senior designer, with sponsor branding integrated cleanly into nearly every release rather than added as an afterthought.
